the world’s a store, and
we walk by products that are
arranged to catch our eyes;
our attention often fixed upon
objects not present, the
subjects of our current fixations –
and yet, if economics allow, we often
buy products that we know we may not
need or even want, merely from a sort of
habit of politeness; a feeling that
so much trouble was gone to for us, we
really should show some support –
bringing home these pointless objects, we
find ourselves leaving by-products, traces
of these and other half-optimal choices that
make up most of our days; the things we do, because
we must do something, and so we choose from among
the options available to us
if, of course, by “products” we are thinking of
things like relationship and career choices, this
only becomes more true – and more the
pity, since we frequently either don’t go to
enough stores to provide sufficient choice or
go to stores long after the right choice has been
purchased by someone else
